Media Psychology 724e
Media literacy and the
Social Impacts of Technology
Weekly Schedule
Unit 1: Narrative Media Orientation (Jan 4 - 24)
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Week one: Warm-up Week: Seeing your media bias (Jan 11 - 24)
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Week two: A history and future of digital literacy and narrative media (Jan 11 - 17)
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Week three: The evolution of digital citizenship (Jan 18 - 24)
Unit 2: Marshall McLuhan (Jan 25 - Feb 7)
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Week four: Overview of Marshall McLuhan (Jan 25 - 31)
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Week five: McLuhan's Laws of Media and the Tetrad (Feb 1 - 7)
Unit 3: Evaluating Technology (Feb 8 - Feb 21)
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Week six: Seeing technology and media (Feb 8 - 14)
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Week seven: Evaluating technology and media (Feb 15 - 21)
Unit 4: Modern Media Literacy (Feb 22 - )
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Week eight: Overview of media literacy (Feb 22 - 28)
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Week nine: The Particular of media persuasion (Feb 29 - Mar 6)
Unit 5: Advertising (Mar 7 - 20)
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Week ten: How do marketers view consumer psychology? (Mar 7 - 13)
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Week eleven: Nielsen and neuromarketing (Mar 14 - 20)
Unit 6: Final project (Mar 21 - Apr 3)
Working on project for two weeks - turn in no later than April 4; grades due 4/17
Spring 2016
Two Ways to See the Schedule- via table below. Or, below that, in list form.
Schedule, list form