Unit 1: Narrative Media Orientation  (Jan 4 - 24)

• Week one: Warm-up Week: Seeing your media bias  (Jan 11 - 24)

• Week two: A history and future of digital literacy and narrative media (Jan 11 - 17)

• Week three: The evolution of digital citizenship (Jan 18 - 24)

 

Unit 2: Marshall McLuhan  (Jan 25 - Feb 7)

• Week four: Overview of Marshall McLuhan  (Jan 25 - 31)

• Week five: McLuhan's Laws of Media and the Tetrad  (Feb 1 - 7)

 

Unit 3: Evaluating Technology  (Feb 8 - Feb 21)

• Week six: Seeing technology and media  (Feb 8 - 14)

• Week seven: Evaluating technology and media  (Feb 15 - 21)

 

Unit 4: Modern Media Literacy  (Feb 22 - )

• Week eight: Overview of media literacy  (Feb 22 - 28)

• Week nine: The Particular of media persuasion  (Feb 29 - Mar 6)

 

Unit 5: Advertising  (Mar 7 - 20)

• Week ten: How do marketers view consumer psychology?  (Mar 7 - 13)

• Week eleven: Nielsen and neuromarketing (Mar 14 - 20)

 

Unit 6: Final project  (Mar 21 - Apr 3)

    Working on project for two weeks - turn in no later than April 4; grades due 4/17